Client Work: Microsoft Office 2007 Marketing Assets
California Video Exhibit Interactive Kiosk Flash Development
DMR Quiz Flash Game Development
Microsoft Office 2007 Marketing Assets Creative Animation & Print Design
“The DocAve Agents” Promotional Animation Creative Consulting
Microsoft Office v.X Animation Flash Product Demo
Fisher Communications SharePoint Intranet Site SharePoint Portal Design & CSS Integration
BECU SharePoint Intranet Site SharePoint Portal Design & CSS Integration
Microsoft Sell ITAP SharePoint Team Site SharePoint Portal Design & CSS Integration
Microsoft Outlook Animation Flash Product Demo
Microsoft Retail Management System Product Demos Flash Product Demo
Intel | Microsoft Alliance Silverlight Demos Silverlight Product Demo
OpenXML Promotional Poster Print Design
NCCN Print Campaign Print Design
Conservation Solutions Website Design WordPress Website Design
Cheri Sundae Website and Logo Design WordPress Website and Logo Design
Title: Microsoft Office 2007 Marketing Assets
Skillset(s): Creative Consulting, Character Design, Flash Animation, Print Design
Client: Microsoft
Challenge / Application of the Project: Microsoft approached Red Card Studios about producing an animated series promoting the new features of their upcoming release of Microsoft Office 2007. The challenge? To present the many technological advances and accessibility features in the new version of Office in an engaging, entertaining, and, most of all, accessible manner.
What RCS brought to the project to benefit it / complete it: Red Card Studios proposed a series of Flash animations with a “retro” comic-book look and a campy, serial feel that highlights the new features as part of “mystery”-style plot lines. Working with the Office team, Red Card Studios developed the well-received “Office Noir” Animated Series—including creative design, character design and flash animation—starring detective Kate Wolf. The success of the series led to accompanying contests and print campaigns, also produced by Red Card, including a contest poster campaign and a comic book, designed to be distributed at trade conventions.